Marketing for Gearheads | Automotive copywriting niche

Most copywriters tend to gravitate towards companies that they are familiar with. If you know the industry well, you can sell to the industry well.

There are many ways they could be tied to this industry. It could be their professional background, a hobby they are inclined with, or simply something they have a lot of knowledge of. For me, it’s the automotive industry.

As a gearhead myself, I have both a personal and professional connection to other car enthusiasts. Not only do I know how to connect with them, but I also know how to sell to them. Prior to my current profession, I was a full time German performance automotive technician. At the small independent shop I worked at, we did everything from basic oil changes to completely custom builds, swaps, etc.

Having that background is so advantageous due to the sheer amount of independent shops that could greatly benefit from my copywriting and marketing services. Most of the shop owners I know are always busy, never being able to spare a second during the workday. When it comes to email blasts and social media posts, they always feel like they have something else to do, but still find themselves sitting on a computer, figuring out how to say what they want to say –And that’s where I come in.

With my freelance copywriting services, all they have to do is tell me what type of content they want and what it must accomplish. It’s really that simple, especially in this scenario: The business owner doesn’t have to spend time lecturing me about the technicalities of the business, brief me on the product, or have to send the copy back due to it not being “correct”.

That’s why specializing in a niche is so important for copywriters. If you have a clear advantage over other copywriters, go after the prospects you know the best! Your workflow becomes easier, the interactions with your clients are briefer, and it feels less like “work”.